• Aimed at a new generation of Lotus customer seeking a practical, versatile and spacious family-focused electric hyper-SUV
• The most advanced Lotus ever, Eletre blends comfort, performance and cutting-edge luxury design with sustainable materials
• State-of-the-art infotainment system uses Lotus Hyper OS to deliver intuitive and immersive experience for all occupants
• A true Lotus – Eletre blends the core DNA of Emira and Evija, reinterpreting them as a hyper-SUV with advanced suspension and chassis tech
• High level of quality in fit and finish, materials and design
• World-class ride and handling built on Lotus’ pioneering development of active systems in road and race cars
• Active aerodynamics – including striking front grille – means optimised range and efficiency, plus additional downforce for superior driving experience and high-speed stability
• Powerful, efficient and refined all-electric powertrain delivers the perfect balance of performance, responsiveness and range – up to 600km (373 miles) WLTP Combined
• 0-100 km/h (0-62mph) in under three seconds makes Eletre R world’s fastest dual-motor pure electric SUV
• Rapid charging from 10-80 per cent in only 20 minutes, and up to 120 km (74 miles) of range in just five minutes
• Full suite of advanced driver assistance systems featuring innovative deployable LIDAR system
• Over-the-air updates to deliver latest functionality and software to Eletre customers
• Eletre is future-proofed for Level 4 autonomous driving capability
• Available to order now, priced from £89,500 in the UK and €95,990 in Europe
• Configure your perfect Eletre here

Lotus Eletre Hyper SUV

The Lotus Eletre is a striking and progressive new model, the first of a new breed of pure electric performance SUVs. It takes the core principles and Lotus DNA from 75 years of sports car design and engineering, evolving them into a desirable all-new lifestyle vehicle.

It’s aimed at a new generation of Lotus customers; those who value the world-class dynamic performance and striking design which have always been part of the Lotus experience, and who also need a practical, versatile and spacious family-focused vehicle – one that’s packed with the latest digital technology to make their driving life safer and more convenient.

The Eletre is a true Lotus. It takes the heart and soul of the latest Lotus sports car – the Emira – and the revolutionary aerodynamics of the all-electric Evija hypercar, and reinterprets them as a hyper-SUV. It delivers class-leading ride and handling, steering and aero performance – areas of automotive design and engineering where Lotus has both pioneered and dominated throughout its 75-year history, on road cars and race cars. It is also the epitome of beautiful design, efficient and elegant engineering solutions, embracing technology, the best craftsmanship, advanced materials, innovation and ingenuity, and pushing new boundaries. These are the very things which made Lotus great in the first place.

The Eletre is the latest in a long line of Lotus road cars whose name begins with the letter E, and it means ‘Coming to Life’ in some Eastern European languages. It’s an appropriate link as the Eletre marks the start of a new chapter in the history of Lotus – the first accessible EV and the first SUV.

The Eletre is ‘Born British, Raised Globally’, a collaboration between highly experienced and dedicated Lotus teams in the UK, Germany and China. They include the product definition and attributes teams at Hethel, the home of Lotus since 1966; the design teams at UK Creative Centre (UKCC) in Coventry; the engineering and dynamics teams at Germany Innovation Centre (GIC) in Raunheim; and the Lotus Tech engineering and manufacturing teams in Wuhan.

Following a world premiere in London in March 2022, thousands of customers around the world have already placed deposits to secure their Eletre. Three different versions of the car are available – Eletre, Eletre S and Eletre R – with the choice of two powertrains.

First customer deliveries started in China in March, and will follow in global markets – including Europe and the UK – later this summer.

Mike Johnstone, Group Vice-President and Chief Commercial Officer, Lotus, commented: “Like every Lotus, the Eletre is first and foremost a car ‘For The Drivers’. Its DNA is 100% Lotus, with exceptional dynamic performance. It’s also the most advanced Lotus ever, blending that performance with comfort, practicality, versatile space, cutting-edge tech and modern luxury design into a vehicle that brings the Lotus experience to a whole new group of customers for the first time.”

Mike added: “We know that two-seater sports cars are not for everyone, but the fantastic experience of driving a Lotus should be. The Eletre, plus the other fully electric lifestyle models that we’ve already announced, are providing customers and fans with a range of highly desirable Lotus cars that can fulfil all their needs at different times of their life. It’s a natural progression for the brand, and a hugely exciting one because Lotus is about delivering the very best performance no matter what segment the car sells in.”

Maximilian Szwaj, Vice-President of Lotus Technology and Managing Director, GIC, commented: “Since its inception exactly 75 years ago, Lotus has always been at the cutting edge of innovation, pioneering advances in aerodynamics, active systems and lightweight construction. Eletre embodies all of those fundamental qualities, and adds state-of-the-art technologies – including deployable LIDAR sensors – backed by future-proofed hardware and software. The world-class customer experience is driven by a stunning 5G-capable infotainment system powered by Lotus Hyper OS which offers best-in-class performance for visual effects and interactive feedback. Quite simply, this is the most advanced Lotus ever made.”

The Eletre’s comprehensive standard specification includes active air suspension, continuous damping control, torque vectoring, Lotus Intelligent Dynamic Chassis Control, 22-inch 10-spoke forged wheels in silver with a diamond-turned finish (20-inch five-spoke in European markets), Matrix LED headlights, Adaptive Cruise Control, Visual Park Assist, four-zone climate control, 12-way electric-adjust front seats, head-up display, wireless Apple Carplay and Android Auto, and a 1,380W 15-speaker KEF Premium Audio system.

The Eletre S is focused on customers seeking luxury. The enhanced specification includes additional features such as soft door close, privacy glass, active rear spoiler, configurable ambient lighting, illuminated side sills, air quality system, 2,160-watt 23-speaker KEF Reference Audio system, and 22-inch 10-spoke forged wheels in grey with a diamond-turned finish.

The flagship Eletre R is all about performance, and benefits from the Lotus Dynamic Handling Pack (comprising Intelligent Active Roll Control and Active Rear Steering), Carbon Pack, Pirelli P Zero performance tyres, and a gloss black finish for the wheels. There’s also a sixth Drive Mode: Track.

Eletre customers have the opportunity to tailor their vehicle to their requirements using the comprehensive list of option packs. These include the Executive Seat Pack, Comfort Seat Pack, Extended Carbon Fibre Pack, Interior Carbon Fibre Pack, Parking Pack and a Highway Assist Pack. Standard on the Eletre R, the Lotus Dynamic Handling Pack and Carbon Packs are also available for the Eletre and Eletre S. A Ceramic Brake Pack is offered on the Eletre R (and Eletre S in European markets).

For even greater customer choice and personalisation, many features from the packs are available as standalone options. There is also a wide range of colours, materials and finishes available on the interior. Available to order now, the Eletre is priced from £89,500 in the UK and €95,990 in Europe. Pricing in other regions will be announced in due course.

A technical tour de force

Lotus has always been one of the most innovative and technology-led automotive brands, and the Eletre is the culmination of 75 years of pioneering achievement in the fields of ride and handling, steering, aerodynamics and active systems. The result of an exhaustive global engineering development programme, the Eletre has been tested over more than one million miles in some of the harshest environments on earth, including on the challenging Nürburgring Nordschleife circuit in Germany. The Eletre fuses the fundamentals of Lotus dynamics DNA with cutting-edge chassis and driving safety technologies, state-of-the-art electric powertrains, plus a luxurious and spacious interior with world-class infotainment to deliver a new type of Lotus for enthusiastic performance car drivers worldwide.

With the Eletre, Lotus is delivering more innovation, more technology, more capability and more appeal than ever before. Offering a range of up to 600km (373 miles), the convenience of fast-charging from 10-80 per cent in just 20 minutes, and acceleration from 0-100km/h (0-62mph) in a breathtaking 2.95 seconds on the flagship R model, the Eletre takes full advantage of all the benefits electrification can offer and uses them to comprehensively enhance the driving experience.

The effortless, instant torque and all-wheel drive traction delivered by the two electric motors, together with active air suspension, also brings a completely new dimension to Lotus ownership: the ability to carry on driving where the road ends, and to tow up to 2,250kg.

A comprehensive suite of advanced driver assistance systems (ADAS) is also part of the Eletre experience: Intelligent Adaptive Cruise Control (ACC); Highway Assist (HWA); Collision Mitigation Support Front (CMSF); Traffic Sign Information (TSI); Door Open Warning (DOW); Rear Cross Traffic Alert (RCTA); Front Cross Traffic Alert (FCTA); Lane Change Assist (LCA); Life Detection and Care (LDC); Lane Keep Aid with Lane Departure Warning / Prevention (LKA+); Parking Emergency Brake (PEB); Collision Mitigation Support Rear (CMSR); and Emergency Rescue Call (E-Call). Each is designed to make every journey safer and more relaxing.

There’s also a 29-inch head-up display with semi-augmented reality that can overlay contextual graphics on to the view ahead to help the driver keep their eyes on the road. A remote parking function in the smartphone app enables the Eletre owner to manoeuvre the car into a tight parking space while outside the vehicle, making it possible to fit into spaces which would otherwise be unsuitable. The suite of state-of-the-art sensors is also future-proofed to deliver further advances in automated driving capability via over-the-air (OTA) updates.

Eletre customers in Europe benefit from a five-year / 150,000km vehicle warranty with an eight-year / 200,000km battery warranty. In the UK, customers receive a five-year / 100,000-mile vehicle warranty with an eight-year / 150,000-mile battery warranty. All customers get five years of pan-European roadside assistance.  

Chassis Technology and Vehicle Dynamics: A new benchmark in the SUV segment

Every Lotus has to deliver the ideal balance of agility, handling and comfort: this is fundamental to the brand’s DNA and to the unrivalled driver appeal each model offers. Through a combination of its light, stiff platform, sophisticated suspension systems and intelligent all-wheel drive, the Eletre engineering team had the ideal starting point for vehicle dynamics development. Adding even further capability are technologies such as active anti-roll control, torque vectoring by braking, and active rear-wheel steering. Networking all of these advanced technologies together so that they interact seamlessly as one, the result is an SUV that steers, corners and rides like only a Lotus can.

The Eletre features sophisticated multi-link suspension systems front and rear, with components made from lightweight aluminium. The design of each enables effective decoupling of lateral and longitudinal loads, delivering superb ride quality together with outstanding responsiveness without one attribute compromising the other.

The innovative dual-chamber air springs, fitted as standard across the Eletre range, enable independent control of ride height and stiffness. In addition to comfort and refinement, the active air suspension also provides speed-dependent lowering of the car by up to 25mm to reduce drag and therefore improve range. It can also increase ride height by between 15mm and 25mm to enhance off-highway capability.

The electronically-controlled damping system – CDC – continuously measures the loads coming into the suspension at a rate of 1,000 times per second, and adapts the damping rate 500 times per second, for improved body control without any harshness. It means the Eletre ‘breathes’ with the road, as every Lotus should.

The Eletre is the first Lotus to use electromechanical power steering. The system has been meticulously tuned to deliver the pure, truly connected feel, feedback and intuitive response to the driver’s inputs that’s a hallmark of every Lotus and for which Eletre also sets the class benchmark. And, at only 2.5 turns lock-to-lock, the steering is sports-car quick as well. With the rack-mounted motor only consuming power on-demand, the system offers greater energy efficiency than those relying on hydraulics to provide the assistance.

The active rear-wheel-steering system makes the Eletre even more agile and is another Lotus first. The technology is offered, together with Intelligent Active Roll Control (IARC), as part of the Lotus Dynamic Handling Pack that’s fitted as standard to the Eletre R and optional on Eletre and Eletre S. Actuators mounted on the rear subframe connected to the toe control arm can rotate the rear suspension knuckle by up to 3.5º. At low speeds, the rear wheels turn in the opposite direction to the fronts, effectively reducing the wheelbase and therefore reducing the turning circle by up to 0.8 metres to enhance manoeuvrability. At high speeds, the rear wheels turn in the same direction as the fronts, improving stability.

IARC is a third-generation 48-volt system featuring powerful and fast-acting electromechanical actuators. Taking their input from the body displacement sensors, their required output torque is calculated in only two milliseconds, delivering precision control of the required roll stiffness, resulting in even more neutral cornering and improved composure. When driving on smooth, flat roads, IARC effectively decouples the anti-roll bars, benefiting ride comfort.

Managing the interaction of all of these systems is Lotus’ incredible new 6D Integrated Chassis Control (ICC) system. ICC seamlessly integrates the response of each component – together with the all-wheel drive system’s torque distribution and the active aerodynamics – to perfectly balance control and comfort in every driving scenario by continuously analysing the vehicle’s behaviour across multiple dimensions: vertical, lateral and longitudinal motion, plus pitch, roll and yaw. This technology, developed in-house by Lotus, significantly expands the Eletre’s dynamic capability and delivers an even more rewarding, engaging driving experience for the customer.

Drivers can also tailor the Eletre’s character to their individual taste by selecting one of the different Drive Modes, either through the central touchscreen or using the shift paddles behind the steering wheel. Each Mode subtly alters the vehicle’s settings to deliver a range of different benefits:

• Tour Mode is the default mode, and balances driving comfort and energy consumption
• Range Mode reduces the energy consumption of systems such as climate control, optimises front and rear torque distribution and offers a more progressive accelerator pedal response to increase range
• Sport Mode sharpens the powertrain and chassis response, enhancing drivability and handling
• Off-Road Mode can be used to enhance traction on low-friction surfaces to remove the risk of wheelspin
• Individual Mode allows the driver to choose specific settings for powertrain, suspension and steering
• Track Mode (Eletre R only) reduces ride height and powertrain response compared to Sport Mode, and also raises the threshold for the electronic stability control system’s intervention, giving the driver more influence over the vehicle’s cornering behaviour, making it ideal for spirited driving on a circuit

Comprehensive development work on the tyres and brakes has also taken place. Working in partnership with Pirelli, Lotus has engineered a range of high-performance 22 and 23-inch P Zero and ultra-high performance 22-inch P Zero Corsa tyres specifically for the Eletre. Each delivers an ideal balance of wet and dry grip, especially under the high loads resulting from the instant torque from the electric motors.

The braking system developed for the Eletre stands out for its six-piston front calipers and two-piece Brembo discs, comprising steel rotors and aluminium mounting bells. Joined together by a special casting process, these discs offer weight savings compared to conventional one-piece cast discs, and improved thermal management at high temperatures for improved braking performance – characteristics proven during the demanding testing programme at the legendary Nürburgring Nordschleife.

A carbon ceramic braking system is available as an option on the Eletre R (and Eletre S in European markets). This features AP Racing’s 10-piston ‘Radi-Cal’ calipers on the front axle: the highly optimised, asymmetric form of the forged aluminium components means they are the same weight as the six-piston calipers but offer 60 per cent more pressure area for even higher performance. They clamp Brembo’s carbon ceramic discs, which are less than half the weight of the six-piston system’s discs, and can operate at extreme temperatures exceeding 1,000ºC, offering outstanding fade resistance. They also offer a service life which is typically double that of steel discs. Calipers are available in a choice of six colours, depending on the spec chosen.

Bespoke, multi-material EV architecture: light, stiff, strong

Ensuring that the Eletre would deliver the benchmark ride, handling and agility expected of a Lotus, it was developed from day one on the all-new Electric Premium Architecture (EPA). This highly flexible, modular platform is bespoke to Lotus, and will be at the core of a range of new premium lifestyle performance EVs which will be developed over the next few years.

Engineered to maximise the benefits of electrification, including packaging the battery between the axles and beneath the floor to lower the centre of gravity and maximise cabin space, EPA features an intelligent mix of advanced materials to deliver the high torsional stiffness and light weight that are fundamental to Lotus dynamics DNA. This approach delivers an overall weight saving of 10 per cent on the complete body structure.

Aluminium high-pressure die-castings feature in key components such as the damper mounting points – the two front castings alone save 6kg compared to steel parts – together with aluminium extrusions and for the sills and stampings for the body panels. The three-piece bonnet assembly is 8kg lighter because of its aluminium construction, while the frameless aluminium doors save a further 6kg.

In all, advanced aluminium alloys account for 43 per cent of the platform itself, and 50.7 per cent of the complete body structure. They are combined with high and ultra-high strength steels, together with hot-formed steels to reinforce the A and B-pillars and enhance crash protection. A lightweight composite is used to form part of the rear floor. A total of 16 different advanced joining technologies are used throughout, including structural adhesives, self-piercing rivets, flow-drilled screws, spot welding and laser welding.

Together with the state-of-the-art suspension systems, this light, stiff body structure is key to the Eletre’s exceptional balance of dynamic capability, comfort and refinement, whether on road, track or off-road. It is also engineered to meet or exceed the requirements of the world’s most stringent legislative and consumer safety regulations.

Dual-motor all-electric powertrain: power, performance and efficiency

Befitting its status as a hyper-SUV, Eletre’s propulsion system technology delivers the searing performance expected of a truly rewarding, engaging, driver-focused machine, together with the energy efficiency essential for long range and day-to-day usability.

Packaged beneath the vehicle floor is a state-of-the-art, 800-volt, 112kWh Lithium-ion battery pack. Compared to conventional 400-volt systems, the 800-volt architecture reduces the operating current by half for the same power output. The benefits for the customer are threefold: less weight because smaller diameter cables can be used in the wiring harnesses; enhanced power efficiency and improved thermal management as less heat is generated; and much faster charging.

The configuration of the battery pack is innovative too. Instead of being packaged first within a number of separate modules, the prismatic cells are arranged directly within the battery’s structural casing. This has the advantages of reducing weight, and improving packaging as more cells can be housed within a given volume. The result is enhanced energy density – more than 175Wh/kg – which translates into longer range for the driver.

The battery pack’s sophisticated thermal management system and battery control module deliver the ideal operating conditions crucial to both range and durability. Precise control of heating and cooling ensures uniform heat distribution across all of the cells and ensures optimal temperatures under extremes such as high-power charging at up to 350kW, driving in sub-zero conditions or sustained high-speed cruising.

Integrating light and compact electric motors into the front and rear axles provides incredible performance and also makes Eletre the first all-wheel drive Lotus road car – a significant milestone in the brand’s evolution. The permanent magnet, synchronous motors are housed together with the transmissions and inverters inside a single, cast housing for optimum packaging efficiency. All models feature a single-speed transmission on the front axle. While the same is true for the rear axle of the Eletre and Eletre S, the Eletre R features a two-speed design: first gear has a ratio of 13.65:1, and second gear is 7.16:1. For the customer, this creates the ideal balance of superb launch performance and acceleration, together with enhanced efficiency – and therefore range – at high speeds.

Shifts are automatic, and utilise friction plate clutches for smoothness. Weighing only 156kg, the Eletre R’s rear drive unit is some 14kg lighter than comparable two-speed designs. The inverters feature state-of-the-art silicon carbide material to deliver the highest possible energy efficiency.

These highly advanced electric drive units deliver astonishing and exploitable new levels of performance to the SUV segment, together with remarkable efficiency.  With 603hp and 710Nm of instant torque, the Eletre and Eletre S can accelerate from 0-100km/h (0-62mph) in only 4.5 seconds and go on to a maximum speed of 258km/h (160mph). Both can achieve a WLTP Combined range of up to 600km (373 miles)⁴. With an incredible 905hp and 985Nm, the Eletre R covers the benchmark sprint in just 2.95 seconds and can reach 265km/h (165mph). WLTP Combine range is 490km (304 miles).

The electric drive units also greatly enhance real-world range. Unlike a combustion engine vehicle which converts kinetic energy to heat during braking, the Eletre can recuperate a significant proportion of this because the motors act as generators during deceleration, with the energy then recharging the battery. The driver can select from two levels of regenerative braking using the two tactile paddles on the steering wheel, their intricate shapes enabled by using a metal injection moulding manufacturing process. To ensure drivers receive consistent, progressive pedal feel under all conditions, friction braking and regenerative braking are seamlessly blended together.

Another attribute that the Eletre’s effortless torque and outstanding all-wheel drive traction underpin – and one which adds another dimension to its performance – is towing capacity. Selected models are rated at 2,250kg (with braked trailer), and cars with 22-inch wheels can be specified with the optional deployable electric tow bar which shows neatly away when not in use. An additional 90kg can be carried on the roof bars, which, together with 688-litre rear (five-seat version) and 46-litre front luggage compartments, gives the Eletre the versatility and practicality to match its luxury and performance.

Charging: fast, simple, convenient

To enhance the ownership experience and make driving the Eletre even more enjoyable, it offers charging to match its range and performance. All models feature a 22kW on-board AC charger as standard: customers with a 22kW wallbox at home will be able to fully replenish the battery from 0-100 per cent in less than six hours – ideal for overnight charging.

Customers can also fully control how much to charge using the Lotus smartphone app. The app enables them to set the pre-conditioning function: while the vehicle is plugged-in, it uses mains electricity to heat or cool the battery to the ideal operating temperature, and brings the cabin temperature to the customer’s desired setting. This is far more efficient than drawing power directly from the battery and, as well as enhancing occupant comfort, pre-conditioning also enhances range, particularly in winter conditions when you need it the most.

When using the rapidly-growing network of public charging stations worldwide, Eletre customers benefit from the convenience of rapid 350kW DC charging. Perfect for topping-up the battery on long journeys when stopping for a break, just 20 minutes is enough to recharge from 10-80 per cent, and more than 120km (74 miles) of range can be added in only five minutes. Finding charging stations along the route is easy, thanks to the intelligent navigation system which not only highlights where they are, but also if they’re available or not.

Form and function: active aerodynamics

Eletre’s dramatic, cab-forward design evolves the iconic design language of the mid-engine Lotus sports car into a hyper-SUV. The ‘carved by air’ design ethos as seen in the Evija hypercar and Emira sports car is much more than skin deep, and seamlessly integrates a raft of active aerodynamic technologies which together enhance efficiency, performance and dynamics, and contribute to a drag coefficient of just 0.26.

One of the most significant features is the active front grille. An integral part of the Emira and Evija-inspired front end design, this comprises a row of seven individual apertures, each one featuring six triangular petals. These petals smoothly open and close on demand to meet the Eletre’s requirements for cooling airflow to the powertrain’s e-motors and radiators, and to the brakes. Crucially, in colder markets, they can stay closed to retain heat. Unique to the Eletre R, if the driver selects Track Mode, the grille is always fully open, helping to ensure the vehicle can deliver sustained, high-performance driving and braking.

The Electric Reverse Mirror Displays (ERMD)¹, which use high-definition cameras to stream the view behind the vehicle to six-inch displays in the front doors, have a much smaller frontal area than traditional rear-view mirrors. As well as enhanced vision, the ERMD technology can reduce the wind resistance coefficient by up to 1.5 per cent, further improving aero performance and useable range.

Delivering the same benefit is the deployable, state-of-the-art LIDAR sensor mounted at the top of the windscreen and front wheel arches. These remain hidden when not in use by the Eletre’s comprehensive suite of advanced driver assistance systems.

Another innovation is the Eletre’s active rear spoiler, packaged neatly into the tailgate. Working in combination with the distinctive split floating roof spoiler above, it automatically adjusts between three positions, depending on vehicle speed, acceleration, braking and Drive Mode setting.

When deployed at an angle of 18º, the spoiler can reduce the drag coefficient by up to 1.8%, while also increasing downforce by up to 60kg; moving to 32º increases the drag coefficient slightly, by 1.8%, but more than doubles downforce to 112.5kg.  Fully deployed to 34º delivers maximum deceleration to assist maximum braking effort.

Lotus Eletre inside: the digital cockpit

The Eletre has an interior like no Lotus before it. The luxurious, spacious cabin effortlessly fuses a performance-orientated, technical design with world-class infotainment and connectivity and a curated selection of the very finest materials and finishes which convey luxury, exclusivity and precision craftsmanship – with an equal focus on sustainability.

The Eletre’s intelligent ‘Digital Cockpit’ uses cutting-edge technology to enhance the driving experience by combining beautifully rendered graphics, super-fast responses and intuitive operation. Lotus Hyper OS – an all-new operating system making its debut in Eletre – provides a seamless interactive experience that offers best-in-class performance and interactive feedback, putting the user – driver or passenger – in complete control.

The specification includes dual Qualcomm 8155 Snapdragon chips for exceptional processing power, together with 12GB of RAM and 128GB of storage. Use of ‘Unreal Engine’ technology from the world of computer gaming enables real-time 3D animations and experiences. The best possible connectivity is ensured by 5G compatibility. Software-over-the-air capability ensures the Eletre’s Digital Cockpit is always up to date, and continuously improves over time as new functionality becomes available.

Another innovation is a virtual personal assistant so that customers can interact with the vehicle just by speaking: simply say “Hi Lotus, I’m cold”, for example, and the cabin temperature is adjusted accordingly, enabling drivers to keep their hands on the steering wheel and eyes on the road.

The central touchscreen is a slimline, deployable, 15.1-inch HD OLED design that’s only 10mm thick. Able to display beautifully crisp, clear images using over 16 million colours, it offers exceptional clarity and a truly immersive experience for the driver. Navigation functionality, developed with HERE Technologies (for UK and European markets), includes EV Routing, EV Range Assistant and Predictive Routing. Beneath the touchscreen in the centre console is a wireless device charger to complement wireless Apple CarPlay and Android Auto².

The front seat passenger has a high-definition touchscreen of their own, enabling them to control media playback and see information corresponding to voice control commands or receive prompts such as fasten seatbelt. In the rear, passengers can control climate control settings, seat adjustments, ambient lighting and media playback through a further HD touchscreen – an eight-inch or nine-inch deployable display for five-seat or four-seat configurations respectively.

The 12.6-inch HD OLED instrument cluster behind the steering wheel is paired with a 29-inch head-up display (HUD) with semi-augmented reality to help the driver keep their eyes on the road. By projecting graphics which help to convey key information such as navigation or advanced driver assistance system alerts over corresponding objects up ahead, the HUD can make it quicker and easier for the driver to understand what’s happening around them, reducing distraction and enhancing safety.

Ensuring that every occupant can enjoy an unrivalled music experience, the Eletre offers two audio systems developed with KEF. KEF Premium is a 1,380-watt, 15-speaker, surround sound system, while KEF Reference is a 2,160-watt 23-speaker system featuring 3D surround sound and space-saving Uni-Core technology, and the Eletre is the first vehicle to offer it. To enhance depth, precision and clarity, both systems are combined with Dolby Atmos, and the pairing of this technology together with KEF Audio is another first.

A smartphone app developed for the Eletre enables customers to interact with the vehicle wherever they are. As well as using the app to control charging and pre-conditioning, it allows them to change climate control settings, purify the cabin air, remotely lock or unlock the vehicle, or just check information such as available range. Drivers can even use the app to remotely park the vehicle, for example, in tight spaces: they can watch their Eletre manoeuvre itself into parallel, perpendicular or diagonal spaces which would otherwise be too small if the occupants had to open the doors to get out.

Digital technology has even been applied to the panoramic glass roof³: it offers 10 different settings for the amount of light transmitted into the cabin. And, compared to conventional designs which use a separate sunblind, it offers better heat insulation, helping to reduce the energy consumption of the climate control system.

Advanced Driver Assistance Systems: safety, future-proofed

The Eletre is equipped with a full suite of advanced driver assistance systems (ADAS), all designed to enhance safety and make journeys more relaxing. To deliver this, a full complement of state-of-the-art sensors are used: 34 in total, including the four deployable LIDAR, six radar, seven 8MP HD cameras and 12 ultrasonic sensors. All together, they give the vehicle a true 360º view of the world around it.

To manage real-time processing of this wealth of data are two NVIDIA Orin-X chips, which provide a computing power capability of 500 TOPS – a phenomenal 500 trillion operations per second – and provide a fail-safe system architecture for enhanced functional safety. This level of technology, together with software and feature updates over-the-air, ensures that the Eletre not only provides the very latest ADAS functionality but is also able to deliver Level 4 autonomous driving capability as market regulations allow.

Eletre customers will be able to benefit from Highway Assist, which is designed to make long distance motorway driving more comfortable. Available from 30-150km/h, this builds on the Adaptive Cruise Control system’s management of speed and distance to vehicles in front by also automatically keeping the vehicle centred in its lane – even in bends.

Tiredness and driver distraction are among the main causes of road accidents, so Lotus has developed a Driver Monitoring System (DMS) which can help and support the driver if it determines that they’re not focused on the road ahead. Inside the cabin, near-infrared light is sent out which is reflected by the driver’s eyes and picked up by a camera: this determines, through filtering and complex calculations, where the driver is looking. Combined with other inputs such as the rate and duration of every blink, how the mouth is closed or open, and the way in which the vehicle is being driven, DMS can determine if there is a risk of them falling asleep or not paying attention to the road ahead. If these scenarios occur, visual and audible warnings are triggered, encouraging the driver to stop and take a break.

Another innovation is Life Detection and Care – a system designed to protect children or pets inadvertently left inside a locked vehicle. Should this occur, CPD will initiate three levels of warning: within 10 seconds of the vehicle being locked, the Eletre’s horn will sound and the lights will flash, and a notification will be sent to the driver. If the driver doesn’t act, the signals from the horn and lights will continue for five minutes. If no action is taken after five minutes and the temperature inside the cabin exceeds 35ºC, an emergency call will be made to the authorities to alert them to the potential risk, the windows will be lowered and a new notification will be sent to the driver.

Lotus Eletre Exterior design: daring and dramatic

Embracing the creative freedom which comes from the absence of a petrol engine, the Eletre’s dramatic form interprets 75 years of Lotus sports car design DNA into a stunning new theme befitting the brand’s first all-electric hyper-SUV. It is characterised by a cab-forward stance, long wheelbase and very short overhangs front and rear. Overall, there’s a visual lightness to the vehicle, creating the impression of a high-riding sports car rather than an SUV.

A signature element of the design is its ‘porosity’ – the aerodynamic principle of air flowing through the vehicle as well as under, over and around it. Porosity was at the heart of the Lotus Evija’s design, is integral to the Emira, and has provided clear inspiration for the Eletre. It is most obvious where air is channelled under the leading edge of the vehicle, emerging through two exit vents in the bonnet.

There are other examples of porosity ahead of and behind the front wheel arches, behind the rear wheels, and even at the top of the D-pillar. For the driver, the benefits are clear: the reductions in aerodynamic drag that they deliver improve both performance and range.

At the front of the Eletre, the very sharp and crisp leading edge reveals a clear lineage with the Emira and Evija. It draws a distinct line across the very striking and contemporary design treatment below. There are further echoes of Evija in the layering of the surfaces, the creation of space and the optimised, streamlined performance.

Just above the leading edge are the super-slim, technical light clusters which house the Daytime Running Lights and scrolling directional indicators. The full LED headlights, which use Matrix technology to permit constant high beam use without dazzling the vehicle in front, or oncoming traffic, are housed below, recessed and partially hidden. The headlights also feature an industry-first High Beam Spot Module with an incorporated active cornering light to increase visibility on dark, twisty roads. The module is light, compact and simple – a true Lotus story, combining two features in one design.  Lower down is the Eletre’s active front grille, a further example of the vehicle’s porosity.

Overall there is a unique sense of flow and a kinetic quality to the Eletre’s front end, the purity of which is enhanced by the deployable LIDAR sensor mounted at the top of the windscreen, which remains in its lowered position when not in use. The bold leading edge of the bonnet continues round into the front fenders, wheel arches and, ultimately, the length of the vehicle as a feature line. The taut and muscular lines are dominant above it, with the aerodynamic elements below.

In profile, the muscular haunches dominate. The air outlet immediately behind the front wheels defines the sculpted shape of the doors, which also feature deployable technology for the handles, allowing the surfacing to flow smoothly along the bodyside.

The aggressive rake of the windscreen – a sports car-like 27º – is clearly visible in profile, with the roofline tapering away dramatically at the rear, leading to a unique floating D-pillar that features an innovative ‘air blade’ which aids drag reduction. Another example of porosity, it’s an aerodynamic performance enhancement taken directly from the front bumper of the Emira.

At the rear, the full-width ribbon light strip picks up the feature line from the profile. Situated just above the Lotus wordmark, it is red when the vehicle is moving and includes a scrolling directional indicator at each end, where it curves gently into the air outlets from the wheel arches – another design cue which echoes both the Emira and Evija. The light can appear in four colours, playing a role in the car’s theatrical unlocking sequence and also indicating the battery’s charge status. The unique cantilevered carbon fibre ‘floating’ split roof spoiler is a motorsport-inspired design feature that evokes race car winglets. The central section is removed to reduce weight – a very Lotus concept – and allows the LIDAR sensor to be integrated at the top of the glass.

Lotus Eletre Interior design: luxurious, spacious

The Eletre takes Lotus interiors to an unprecedented new level. The performance-oriented and technical design is visually lightweight, using ultra-premium materials to deliver an exceptional customer experience, whether in the standard five-seat configuration or the optional four-seat layout. Above, a fixed panoramic roof² floods the interior with natural light, adding to the bright and spacious feeling inside.

The driver-focused cockpit and high centre console are inspired by the Lotus Emira and Evija, creating a cossetted feeling. The layering of materials and textures creates a truly premium feel, augmented by a triangular theme – seen externally on the car’s active front grille – and replicated in multiple locations around the cabin.

The Lotus philosophy of lightweighting – removing material wherever it’s not needed – is clearly illustrated in the instrument panel. The floating wing’s central section has been taken out, echoing the design of the rear spoiler.

There is a wealth of practical storage space in the Eletre’s cabin. The centre console includes a storage tray with wireless phone charging functionality, as well as twin cupholders which remain flush to the surface until they’re needed. The beautifully sculpted door design includes storage which can accommodate a one litre bottle. Occupants in the rear of the four-seat configuration also have a wireless charging mat, and when the middle rear seat of the five-seat configuration isn’t being used, it can be folded to become an armrest, also with two deployable cupholders.

Sustainability is also a key theme of the interior. A Lotus innovation which makes its debut in the Eletre is the Re-Fibre. A premium textile made from waste fabric from the fashion industry, this material has the softness of cotton, the lustre of silk and the smoothness of hemp, offering a new vision of sustainable luxury. Enhancing comfort, it also offers better air permeability than pure cotton. Offering a weight saving compared to leather, it also reduces consumption of raw materials and reduces CO₂.

Customers can also choose Ultrafabric polyurethane seats. This material offers a technical finish and is half the weight of leather, which is perfectly aligned to the Lotus ethos of lightweighting. There’s also Alcantara: this microfibre material has been carbon neutral since 2009, and the material offered in the Eletre has been offset to zero carbon footprint. Carpets are made from Econyl – a material made from 100% post-consumer waste which is also fully recyclable.

Lotus Eletre: a milestone car for a milestone moment

With the Emira confirmed as the final combustion engine Lotus sports car, the Eletre’s significance as the first all-electric Lotus hyper-SUV is made all the more significant: it is a key milestone in the brand’s dramatic transformation as it embraces a bold new electrified era. Lotus has always used technical innovation, advanced aerodynamics and lightweighting to create vehicles which set the class benchmark for performance, rideand handling. The Eletre proudly continues this tradition, but with a step-change in versatility and usability, ensuring that the Lotus brand appeals to driving enthusiasts around the world like never before.

1 – Eletre is fitted with standard mirrors in markets where local regulations do not allow ERMD

2 – Not available in China

3 – Panoramic glass roof is optional in markets outside China

4 – With 20-inch wheel

Lotus Eletre: Technical Specification

Powertrain and performance:

* Using 20-inch wheel, available as a no-cost option in the UK

Chassis 

Dimensions (mm):

Lotus Eletre: Pricing (from)

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• Two racing legends drive Evija on the iconic Hethel test track
• “The next level of performance for hypercars” – Emerson
• “I am amazed by the agility of it” – Jenson

Emerson Fittipaldi is the Lotus legend whose racing success in the Type 72 exactly 50 years ago has inspired development of the Lotus Evija Fittipaldi. He was at the home of Lotus for the car’s world premiere, driving it round the famous 2.2-mile test track. And just a few days earlier, Jenson Button – F1 World Champion in 2009 and an Evija customer – was involved in shakedown testing ahead of its public debut.

Their exploits on the circuit, which has played to host to so many other world-famous racing drivers over the years, are captured in a new documentary film from Lotus. It’s been created as part of the launch of the Lotus Evija Fittipaldi,  marking the 50^th anniversary of Emerson’s World Championship in 1972.

Initially the Brazilian took to the test track in chassis 72/5, the car he drove multiple times during the 1972 season as he claimed the F1 Drivers’ title for himself and the Constructors’ title for Team Lotus. Emerson said: “It’s a very special day for me to be back at Lotus to commemorate 50 years since my first World Championship. My Lotus 72 is one of the most iconic cars in the history of Formula 1, and the most important car from my life.”

Later Emerson swapped into the Evija Fittipaldi. Showcasing the world-famous black and gold Lotus colour scheme – also 50 years old in 2022 – the hand-painted exterior and numerous other unique design features have been created to commemorate the successful 1972 season. They include a hand-tinted plan view of the Type 72 etched into the exposed carbon fibre roof, and Emerson’s signature hand-stitched into the dashboard.

Perhaps the most emotive detail of all is the rotary dial on the floating central instrument panel. It has been hand-crafted from recycled original Type 72 aluminium, ensuring a genuine piece of the iconic F1 racer is part of each Evija Fittipaldi.

After completing numerous laps of the Hethel test track, the 75-year-old racer commented: “The Evija Fittipaldi is going to be as iconic as the Lotus Type 72. It’s beautiful handling, incredible power, the next level of performance for hypercars and different from all the other cars I’ve tested. It is a beautiful piece of art. Look at the outside, look at the technology – to have my name on the car is an honour for me.”

Earlier in the week Jenson Button had also been at Hethel, finalising the specification of the Evija that he’s buying. He also lapped the test track in the Evija Fittipaldi car as part of the shakedown process ahead of the car’s launch event.

Quickly getting up to speed Jenson took full advantage of the chance to explore Evija’s performance. He was also seen unleashing the power in several standing starts. As he jumped out of the driver’s seat of the world’s most powerful production car, Jenson commented: “It sounds like a jet engine! You think of an EV as quiet but it’s not. The torque is astronomical. It’s amazing, it puts a big smile on your face. It feels like a spaceship, the drivability and direction in the steering certainly lets you know you are driving a Lotus; I am amazed by the agility of it. It is a Lotus of the future and I can’t wait to drive my own Evija.”

Despite its incredible power and performance, the driver remains at the centre of the Lotus Evija experience, just as it was for the Emerson Fittipaldi and the Type 72. The technical specification and performance figures of the Lotus Evija Fittipaldi are truly astonishing; more than 2,000 PS makes it the most powerful series production car in the world, creating more than 1,700Nm of torque. The 0-62 mph (0-100 km/h) is completed in under three seconds, and 0-186 mph (0-300 km/h) takes less than nine seconds from a standing start.

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• Limited-edition Evija celebrates 50 years since race legend Emerson Fittipaldi and Team Lotus won F1 Drivers’ and Constructors’ Championships
• New version of pure electric hypercar commemorates iconic five decades of black and gold colour scheme of Lotus Type 72 race car
• Emotive design details include rotary dial crafted from recycled original Type 72 aluminium, plus Fittipaldi signature hand-stitched on dashboard
• World premiere event at Hethel, UK, with Emersion Fittipaldi as guest of honour
• Eight cars now in build, all sold with first customer deliveries early in 2023
• Latest project from Lotus Advanced Performance
• Test driven by Formula 1 World Champion Jenson Button

Lotus Evija Fittipaldi,

The world’s most powerful production car – the stunning Lotus Evija hypercar – now delivers even more exclusivity and desirability. Inspired by the past to enhance the future, Lotus has unveiled the Evija Fittipaldi, a tribute to one of the greatest car-and-driver pairings that Formula 1 has ever seen.

That driver is, of course, Emerson Fittipaldi, the young Brazilian racer who joined Lotus and became a legend, cementing his place in F1 history in 1972. Behind the wheel of the now-iconic Lotus Type 72 and winning five of that season’s 11 races, Fittipaldi secured the Drivers’ Championship for himself and the Constructors’ Championship for Team Lotus.

Exactly 50 years on, the Lotus Evija Fittipaldi is a fitting celebration of that partnership. Just eight examples of the all-electric two-seater are being hand-built at Hethel in Norfolk, UK – the global HQ of Lotus sports car design and manufacturing – and all are sold. Customer deliveries will begin early next year. It is the latest project from Lotus Advanced Performance, the bespoke design and experiential division of the business launched earlier this year.

Showcasing the world-famous black and gold colour scheme – also 50 years old in 2022 – the hand-painted exterior and numerous other unique design features have been created to commemorate this amazing collaboration. They include a hand-tinted plan view of the Type 72 etched into the exposed carbon fibre roof, and Fittipaldi’s signature hand-stitched into the dashboard.

And perhaps the most emotive detail of all is the rotary dial on the floating central instrument panel. It has been hand-crafted from recycled original Type 72 aluminium, ensuring a genuine piece of the iconic F1 racer is part of each Evija Fittipaldi.

Such a special car deserved a special world premiere; customers, their families and other VIP guests have taken part in an exclusive, once-in-a-lifetime experience day at Hethel to celebrate the launch of the new car and the iconic Type 72.

Guest of honour was Emerson Fittipaldi himself, who said: “It’s fantastic to be back at Hethel for such a special occasion. I’ve really enjoyed being a part of this project and it’s been a wonderful experience revealing the car to some of the new owners. Having the opportunity to drive both the Evija Fittipaldi and my championship-winning Type 72 Formula 1 car on the test track at Hethel has been an incredible experience.”

Other highlights of the day included the first time in history that all eight surviving examples of the Type 72 – hence the number of Evija cars being built – were brought together in one place and run on the Hethel test track.

Simon Lane, Director, Lotus Advanced Performance, commented: “The word ‘legend’ is often overused, but this project has brought together the Lotus Evija hypercar, Emerson Fittipaldi, the Type 72 race car and our brand’s celebrated Formula 1 heritage. No argument, that is four legitimate legends, all collaborating to deliver a truly unique hypercar and a world premiere that was a real ‘pinch yourself’ moment.”

He added: “Production of the Evija has commenced at Hethel, and these eight cars are a very special celebration of this important moment in our history.”

Lotus Evija Fittipaldi bespoke production

The bespoke specification of the Lotus Evija Fittipaldi starts with its unique paint finish, which includes its designation written on the body work in gold lettering to the side of the rear window. Complementing it are black and gold ‘Type 72’ wheels complete with anodized centre lock surrounds – red on the left side of the car and green on the right – as well as black and gold brake calipers.

Decals that celebrate the Type 72’s race victories from the 1972 season are presented on the active rear wing, while a number 8 has been applied to the B-pillar. Fittipaldi raced with that number on his car during the 1972 season, including for his win at the British Grand Prix. A carbon and gold Lotus nose badge completes the exterior styling.

Inside, the theme of luxury and bespoke design continues. Black leather interior with gold contrast stitching can be found throughout the cabin, along with exclusive roof liner stitching, plus gold finishes to the air vent surrounds, centre rotary dial, start/stop button and pedals.

The car has been developed with the generous support of Classic Team Lotus, the historic motorsport business run today by the family of Lotus founder Colin Chapman to maintain and operate Lotus F1 cars. Also based in Hethel just across the road from Lotus, it hosted the gala dinner at the launch event.

Clive Chapman, Managing Director, commented: “Emerson Fittipaldi and my father enjoyed a very special relationship, and their spectacular success was a brilliant team effort by the dedicated designers and mechanics at Team Lotus. One of motorsport’s most admired drivers, it is always emotional whenever Emerson is reunited with the Lotus Type 72, which he describes as the greatest car he ever raced.”

He added: “Bringing together the Lotus Evija, the Lotus Type 72, the black and gold livery and Emerson Fittipaldi, all in celebration of his World Championship victory 50 years on – need I say more?”

Lotus Evija experience,

Despite its incredible power and performance, the driver remains at the centre of the Lotus Evija experience, just as it was for the Emerson Fittipaldi and the Type 72. The technical specification and performance figures of the Lotus Evija Fittipaldi are truly astonishing; more than 2,000 PS makes it the most powerful series production car in the world, creating more than 1,700Nm of torque. The 0-62 mph (0-100 km/h) is completed in under three seconds, and 0-186 mph (0-300 km/h) takes nine seconds from a standing start. The limited maximum speed is 217 mph (350 km/h). The full technical specification is detailed in the table below.

From one world champion to another, earlier in the week Jenson Button visited Lotus to test drive the Evija and Emerson’s Type 72 on the famous Hethel test track. It was the first time Jenson had seen the Evija in production and took one out on track to give it a shake down before the launch of Evija Fittipaldi. Quickly getting up to speed Jenson drove the car around the 2.2-mile test track, testing the car’s ride, handling and performance. He was also seen unleashing the power in several standing starts. Full of praise when he jumped out of the driver’s seat of the world’s most powerful production car. Jenson commented: “It sounds like a jet engine! You think of an EV as quiet but it’s not. The torque is astronomical. It’s amazing, it puts a big smile on your face. It feels like a spaceship, the drivability and direction in the steering certainly lets you know you are driving a Lotus; I am amazed by the agility of it. Itt is a Lotus of the future and I can’t wait to drive my own Evija.”

Jenson also got the chance to turn back the clock and drive Emerson’s 1972 Lotus Type 72. The car that helped Emerson clinch his first driver’s championship. Jenson Button added: “It’s lovely to get into a bit of racing history. There isn’t a lot of space, but everything is in the right position. It was easy to heel and toe. It’s a real privilege to drive such a special car.”

Lotus Evija design,

A stunning piece of contemporary automotive design – the work of a team led by Lotus Design Director Russell Carr – the Evija features a dramatic Venturi tunnel through each rear quarter, giving it a truly breath-taking presence. This ‘porosity’ means optimised airflow, with air channelled not just over, under and around the Evija but through it, maximising downforce while minimising drag. Its front splitter aids grip while channelling cooling air to the battery pack, E-motors and brakes, and active aero features such as a Formula 1-style DRS (Drag Reduction System) bestow the Evija with cutting-edge performance. With driving dynamics overseen by the team of Gavan Kershaw, the world-renowned Vehicle Attributes Director for Lotus, the Evija is a car like no other.

The first Lotus road car to feature a one-piece carbon fibre monocoque chassis, the cabin – from the fully adjustable race-style seats to the multi-function steering wheel – is the very pinnacle of motorsport-inspired road car design and technology.

Just as the Lotus Evija is defining a new era of pure electric performance, so the Lotus Type 72 remains the most successful racing car not just of its day, but in F1 history. In 2019 Autosport magazine named it the greatest ever F1 car. A revelation both on the drawing board and on the track, the Type 72 was the first racing car to incorporate aerodynamics as part of its initial design. The integrated rear wing and front splitter were designed specifically to allow the car to slice through the air while also creating vital downforce.

The Type 72’s air intake was relocated above the driver’s head, ensuring undisturbed and clean air could be sucked straight into the engine, while its radiators were placed in the sidepods of the car rather than the nose. This not only increased cooling efficiency but improved weight distribution – and therefore performance – in the process.

The same approach was also taken for the brakes, mounting them inboard rather than on each wheel to aid cooling as the tops of the discs protruded through the bodywork. The Type 72 was the first of what became the traditional “wedge on wheels” designs that soon inspired every other competitor on the grid.

Lotus Evija Fittipaldi technical specification

* Target figure

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Its unique front end, with forks far wider than anything else in the velodrome, was developed by Lotus Engineering. Such high-profile success on the global sporting stage is the perfect opportunity to profile the portfolio of capabilities offered by the consultancy division of the business.

Lotus Engineering provides comprehensive consultancy services to many of the world’s OEMs and Tier 1 suppliers. It is internationally recognised for its long-standing contribution to ground-breaking engineering and innovative vehicle development.

Mark Stringer, Commercial Director, Lotus Engineering, explained: “Our expertise and capability is grouped together under three pillars – Platforms, Control Systems and Technical Services – but there is a huge range of diversity within those.”

The Platforms pillar is very simple to explain; it’s the commercialisation of Lotus’ vehicle architectures, so other businesses can develop their own cars on them. Lotus has four unique platforms, three of which are fully electric, plus the chassis on which the petrol-powered Emira is built. In addition, what Lotus Engineering calls ‘legacy architectures’ – on which the Elise, Exige and Evora were built until last year – are also available.

Mark explained: “These platforms offer significant flexibility in terms of dimensions, powertrain, layout and performance. We can help companies to realise their new-product aspirations through an accelerated timescale and with reduced investment because we’ve already done the development work for them. And, because we also have access to Lotus Design and production lines, we can offer whole-vehicle programme delivery, from first sketch to full-scale manufacturing,”

The Control Systems pillar is about selling the technology that accompanies the platforms. Examples include engine controllers, Lotus Active Valve Train^TM and active noise control. The Lotus engine control unit (ECU) is a great example of in-house innovation and has been in continuous development for more than 30 years. It’s been proven in numerous petrol-powered Lotus cars, as well as hybrid and EV demonstrators programmes and, more recently, production hypercars for Lotus Engineering’s clients, where low volumes and high technical complexity make Lotus control systems a great fit.

“With expertise in EV powertrains stretching back more than 20 years, Lotus Engineering is the perfect partner as the automotive world moves into the all-electric era. Our solutions can be used to support another company’s own R&D, reducing the time to market and cutting their development costs,” said Mark.

Technical Services is the third pillar, and encompasses everything else that Lotus Engineering can offer. That ranges from intelligent design and product concept development to proof-of-concept, validation work, and attribute development. The Hethel site – just to the south of Norwich, in Norfolk, UK – even has its own 2.2-mile test track for dynamic evaluation.

It’s under Technical Services that the Hope / Lotus track bike fits, with innovation and expertise in light-weighting, advanced materials and aerodynamics all playing their part in helping riders win medals at the velodrome.

Mark continued: “Lotus Engineering is a world-class consultancy that’s completely unique in the global automotive business. As part of the ongoing transformation of Lotus, we are rapidly expanding our client base and our portfolio of expertise. It’s a hugely exciting time for us.”

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   As the Lotus Evija moves ever closer to series production, Lotus has revealed how customers of the all-electric hypercar are choosing their vehicle’s bespoke specification.

• Customers will use a state-of-the-art touch-screen configurator to personalise their Evija •
• Exclusive gift programme will culminate in unique build book
• Stunning new images and animation reveal all-electric two-seater in three new colours – Atomic Red, Solaris Yellow and Carbon Black
• View the animation at https://youtu.be/f162vo_M_ok

As the Evija moves ever closer to series production, Lotus has revealed how customers of the all-electric hypercar are choosing their vehicle’s bespoke specification.

The exclusive nature of the 2,000 PS two-seater means every customer journey is unique. Requests for personalisation on every aspect of the Evija – from striking exterior paint colour combinations to highly detailed interior trim – are all part of the enhanced ordering process.

Production of the Lotus Evija will start later in 2020, and the first year’s allocation is already designated to customers around the world.

The starting point for every car’s specification is an all-new touch-screen configurator. Designed especially for Lotus, its ultra-powerful graphics processor creates stunning high-definition ‘photo-realistic’ images and animations. Developed using advanced gaming software, these allow the buyer to build and personalise their own car from the ground up and visualise it from every angle, inside and out.

Thanks to an advanced imaging technique known as ray-tracing, they can even place their Evija into multiple environments around the world to see how localised sunlight levels will affect their choices. The final element is the creation of a fully personalised ‘360 degree fly-through’ film exclusive to each customer.

Lotus has released a series of all-new images of the Evija captured from the configurator. They show a car set inside the Lotus Design studios at Hethel, UK – the global home of Lotus since 1966 – and finished in stunning Atomic Red with Carbon Black accent pack. They are accompanied by a new animation which additionally reveals the car in Solaris Yellow and Carbon Black.

The configurator is just one element of the Evija experience. At regular intervals during the purchase process, each customer will receive from Lotus a unique gift to reflect the exclusive and technical nature of the Evija.

That will culminate in a beautiful hand-crafted build book, packed with stunning imagery of the customer’s individual car during key moments of its assembly. The book will be presented to the customer with their Evija key as part of the handover celebrations.

Simon Clare, Executive Director, Global Marketing, Lotus, said: “We know every customer journey will be unique and our highly experienced customer relations team is ready to support any requests. With stateof-the-art digital tools such as the new configurator, we can accommodate customer preferences and requirements from anywhere in the world at the touch of a button.”

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• Evija’s new manufacturing facility readied to deliver final prototypes for last stages of the testing programme
• Series production to begin in Hethel this summer
• “With our new factory ready, we are ahead of the pack in the emerging EV hypercar segment and 100% ready for some healthy competition” – Phil Popham, CEO, Lotus Cars
• New film shows Evija assembly hall coming ALIVE www.media.lotuscars.com

The new manufacturing facility where Lotus will build the Evija all-electric hypercar is being readied for final prototype production. Series production and first customer deliveries of the all-electric two-seater will begin in the summer.

The hall is situated at the brand’s historic home of Hethel, in Norfolk, UK. It has been built trackside, next to Lotus’ storied 2.2-mile circuit which has hosted testing and shake-down sessions with many Formula 1 legends such as Ayrton Senna, Emerson Fittipaldi, Jim Clark and others.

The result is a versatile and inspiring workspace that will see Lotus hand-build up to 130 examples of the Evija. The first year’s production allocation is already designated to customers around the world.

Phil Popham, CEO, Lotus Cars, commented: “This is now the newest car production facility in the world, and to witness it move from the drawing board to reality has been deeply satisfying.
It’s testament to the commitment of all involved, and is the perfect sleek and high-tech production home for the Evija at our iconic Hethel headquarters.”

He proudly unveiled the completed hall to more than 1,400 Lotus employees during a series of staff briefings held in the new facility, telling them: “With our new factory ready, we are ahead of the pack in the emerging EV hypercar segment and 100% ready for some healthy competition.”

Work on the new Evija factory began in summer 2019. The interior has been fitted on three sides with gantries which frame the build stations. These have been designed and engineered to be sleek and unobtrusive, though robust enough to carry the necessary power, data and compressed air systems required to assemble the Evija.

An overhead gantry crane, multiple vehicle lifts and a wheel alignment ramp have also been installed. The interior is illuminated by more than 30,000 of the latest high-density, low-energy LEDs. A state-of-the-art light tunnel will house the rigorous final inspection, before each Evija is driven out directly on to the famous Hethel test track for dynamic validation.

Highly collaborative in nature, the project has involved the co-ordination of 20 specialist contractors with more than 50 experts on site over the last six months.

From an Australian perspective, there has been initial expressions of interest from customers. Lotus Australia is working with the appropriate regulatory authorities to bring the vehicle to Australia. They will continue to update as these works progress.

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