Porsche Macan All-electric SUV world premiere in Singapore on the 25th January. They presented the new all-electric Macan on Thursday, 25 January 2024.
Porsche unveiled the second generation of the successful SUV in Singapore. With the world premiere broadcast live in the Porsche Newsroom.
Michael Mauer, Vice President Style Porsche, offers insights into the design process. And discusses the challenge of updating the familiar design of the successful SUV. “The new Macan is the first model that we are electrifying from an existing, established product identity.” Says the Vice President Style Porsche. In his view, “every new sports car has to be very clearly recognisable as part of the Porsche product family. The model in question also has to be perceived as ‘the new one’”. Mauer believes that this visual consistency is critical for the Porsche brand. Striking the right balance between “quintessentially Porsche” and “innovative” is a tricky proposition at times, admits the designer.
Porsche Macan – New powertrain offers flexibility yet poses challenges
The switch from an internal combustion engine to an all-electric powertrain in the Macan posed a challenge for the Style Porsche team. While offering new possibilities. “The technical requirements of the car are always absolutely fundamental,” continues Mauer. “This is considered very early in the process with the packaging. The arrangement of various components in the car. The packaging is critical for getting the basic proportions right. The classic Porsche flyline would not be feasible with just any arrangement.”
The electric powertrain offers new levels of flexibility yet poses challenges here:. “Removing the bulky engine block allows us to enhance the distinctive shape of the bonnet. At the same time, the battery is still a rather large component that requires a lot of space and could disturb the defining width-to-height ratio. And of course, aerodynamics plays a big role in terms of the range of an electric sports car.” The success of the close collaboration between designers and aerodynamics engineers is clear from
