Another trend in 2020 is how vehicle manufacturers like Hyundai are positioning themselves, in the customer’s mind, for the future of motoring.
In the past, the image of “the future” was a series of fanciful dreams from the marketing department based on doddles from the design studio.
There is still some of this, but Hyundai, for example, is now promoting its ‘Strategy 2025’ to Accelerate Transition into a Smart Mobility Solution Provider
The strategy builds on three pillars: Smart Mobility Device, Smart Mobility Service and H2 Solutions.
That they are talking about mobility means they are pushing much more than horsepower and handling to consider how they might help customers get around in a practical way that may not always include owning or driving a car.
This is a response to car companies that have burnt their credibility with over optimistic projects about when fully autonomous vehicles will be available.
Im David Brown
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